Hannah Lane is trading the Magnolia State for the Lone Star State as she moves from US 96.3 in Jackson, Mississippi to New Country 96.3 in Dallas, Texas. The move marks an important step in her career, taking her from a fast-growing regional market to one of the largest country stations in the country.
Lane joined US 96.3 in October 2023 and quickly became a familiar voice in the morning drive, paired with Gordon “Gordo” Hultengren. Her presence and energy helped the station earn top recognition in the social media category at the 2025 Mississippi Broadcasters Association Awards, showcasing her ability to connect with listeners both on the air and online.
Her time in Jackson was more than just professional growth. She arrived in a city she didn’t know a soul in, bringing little more than ambition and determination. Over the course of her tenure, she built a following, cultivated community connections, and left a mark that was felt both on-air and across social platforms. US 96.3 listeners became invested in her journey, making the station’s mornings feel personal, familiar, and fun.
The move to Dallas will give Lane a new canvas. New Country 96.3 is a major market station with a broad reach and a strong presence in Texas country radio. Stepping into this station’s lineup represents an opportunity to bring her experience, creativity, and listener engagement skills to a larger, more competitive market. It’s a natural next chapter for a talent who has already proven herself in a smaller but influential market.
Lane’s start in Dallas is set for Monday, April 13th. Her new role will expand her influence in country radio while also giving her a chance to grow alongside a team in one of the fastest-moving and highest-profile country formats in the region. Listeners in Dallas can expect the same energy and personality that earned her recognition in Mississippi, now amplified for a much larger audience.
For US 96.3, Lane’s departure is a reminder of the impact a strong host can have on a station’s identity. Her contributions helped the station achieve accolades and build engagement that resonated well beyond traditional broadcast. She leaves behind a morning show that felt like more than just music and talk—it was a connection to the community.
In Dallas, Lane will bring that same approach to New Country 96.3. The station’s audience can anticipate mornings that combine her experience, approachable style, and knack for creating moments that stick. The move reflects a broader trend in radio, where talent that succeeds in regional markets often migrates to larger cities, bringing fresh perspectives and energy to new listeners.
For Lane, the transition is both a career milestone and a personal adventure. It’s a chance to take everything she built in Jackson and apply it in a station that demands both scale and polish. For fans in Mississippi, her departure is bittersweet, but her story in Dallas is one that many are watching with anticipation.
Her career trajectory highlights the path many rising radio hosts take: start in smaller or mid-sized markets, build a loyal following, prove an ability to connect with listeners, and then take the leap to a bigger stage. Lane’s move fits that pattern perfectly. She leaves Jackson having made a significant mark and arrives in Dallas ready to continue that momentum.
Hannah Lane’s move is a win for both the station and her own career. New Country 96.3 gains a host with proven talent, community engagement, and energy that resonates on-air and online. Lane gains the opportunity to showcase her skills to a larger audience, expand her presence in the country radio world, and continue growing her career in one of the country’s most competitive markets.
Listeners in Dallas will get a taste of what made Lane a standout in Jackson—her personality, her drive, and her ability to make mornings feel lively and personal. Meanwhile, Mississippi audiences will remember the energy and dedication she brought every day on US 96.3, a chapter that shaped both her journey and the station’s presence in the market.
-JPS